Date: 30th October 2018
Time: 09:00 - 17:00
Location:
Law Society Of Scotland
Atria One, 144 Morrison Street, Edinburgh, EH3 8EX, United Kingdom
CPD Hours: 5hours 30minutes
At this one-day workshop participants, will learn how to use LinkedIn to grow their business by implementing simple workable business development and marketing systems.
With nearly 23 million LinkedIn members now in the UK - more than half the full time working population - this is a business development and marketing tool (database) you cannot choose to ignore.
In an era of digital business development and GDPR, LinkedIn is second to none for businesses that need to find an effective cost-efficient way of building the business through business development and marketing.
Participants will learn how to use LinkedIn to grow their business, by implementing simple workable business development and marketing systems that really work and deliver results.
- Develop a first class LinkedIn Profile ‘first impression’ - position and align your personal brand and organisation for engagement
- Ensure your profile has keywords in eight searchable hot spots – get found – get noticed
- Keep clients close and in regular contact whilst building lifetime value
- Expertise referral marketing activities that work
- Find and engage with prospects
- Achieve and maintain market presence and visibility
- Build 90-day implementation plans with KPI’s and timelines that guarantee success
Organisational benefit:
The power of LinkedIn is second to none for businesses that need to find an effective cost-efficient way of building the business through business development and marketing. The systems and processes learnt on the day will increase life time value of existing clients and generate income from new business, whilst maintaining market presence.
Miles’s experience spans 30 years and has been built up in business development, marketing and digital roles, with a record of delivering profit and growth in corporates, professional services and SME’s. This background has provided the perfect foundation to understanding how LinkedIn can be used as a very powerful business development and marketing tool, and how it should be integrated in daily activities.
LinkedIn Success Systems is the only LinkedIn specialist training provider that is CPD accredited in the UK.
